Sole Train

A high-energy campaign for Nine West’s collaboration with Kohl’s, fronted by Ciara and inspired by the iconic 1970s show Soul Train. Featuring an all-women cast of dancers and a remix of KC and the Sunshine Band’s “Boogie Shoes,” the spot celebrated empowerment for the modern working woman. The campaign sparked an online buzz, building excitement for the collection and infusing the launch with infectious energy and retro flair.