True To Hue
Behr Paint
The Challenge
Behr wanted to connect with DIYers and position itself as the go-to paint brand. While other brands focused on trends or technical claims, Behr needed a campaign that would stand apart, resonate emotionally, and inspire consumers to choose the brand for more than just practical reasons.
The Idea
We came up with the True to Hue campaign to celebrate color as an extension of personality. Inspired by Behr’s playful color names, we created vibrant, cinematic vignettes that turned a paint choice into a personal statement, all set to Nina Simone’s soulful “Color Is a Beautiful Thing.”
My Role
I led the creative development and production for the True to Hue campaign, starting with the brand spots and extending the work across print, in-store, packaging, digital banners, and social. The campaign became the umbrella platform for all creative, including product-specific work for Behr Marquee and Behr DeckOver, as well as annual initiatives like Behr Color of the Year.
Tiny House
As part of True to Hue, the Tiny House campaign brought Behr Marquee’s quality and durability to life in a real-world “test drive.” Filmed in Vancouver, it tapped into the growing trend of small-space living and connected with a Millennial audience eager for both style and substance. The campaign included the “Dream Tiny” sweepstakes, where participants designed their ideal tiny homes online for a chance to win a real one. Every entry supported a nonprofit dedicated to helping the homeless, giving the activation both creative and social impact.
