Sleep Better. Live Purple.

Our challenge was to elevate Purple from a humor-driven mattress company to an aspirational lifestyle brand with a focus on health and wellness. We answered with the "Sleep Better. Live Purple" campaign, a celebration of the good life that comes with great sleep. We paired elevated lifestyle photography with dynamic animations to showcase their innovative GelFlex Grid technology, giving the brand a fresh, stylish identity without losing its signature playfulness. As the Creative Director, I lead the development of the new look and feel of the brand working alongside art directors, copywriters, graphic designers, and VFX artists.